Every day, well over a billion users log into their Facebook accounts, scroll down their Newsfeeds, perhaps like a cat photo or two. An incredible number of people browse the platform daily, quite an amazing feat for a platform only fourteen years old. It was built with college students in mind, but now people across a range of ages have registered for the site.

 

The platform has changed quite a bit. Not only in terms of appearance but also in terms of functionality. Facebook algorithms have been introduced, and they are used to show each user things that they are most likely to be interested in. This makes Facebook an incredibly useful marketing tool for businesses.

 

If you have yet to advertise on Facebook, it may be a good time to start. Here are four reasons why Facebook Ads is a worthwhile investment:

 

1 – It’s where your target audience is

Over a billion people are on Facebook every day and close to two billion people log in every month. There’s a pretty big chance that the audience you are trying to reach is on Facebook. What better way to reach your target audience than to go where they are?

 

Although social media platforms such as Instagram and Twitter are certainly gaining speed, Facebook is undoubtedly the forerunner of social media. This is due to just about every age group being represented on the platform. People between the ages of 18 to 29 are definitely more likely to use Facebook, but even older individuals continue to use the page. 8 out of 10 people between the ages of 30 and 40 are on Facebook, and 7 out of 10 of 50 to 64-year-olds are as well. Even 6 out of 10 people over the age of 65 were online!

 

Instagram, Twitter, and Pinterest are great, but they will never offer quite the same customer pool that Facebook does.

2 – It allows you to target a specific group of people

Of course, it wouldn’t be smart to spend your advertising dollars on just anyone. To make sure you are making the most of your ads, you should be directing them to the right people.

 

Fortunately, Facebook offers you that luxury by allowing you to highly target your ads. You can reach whatever demographic you want. You can reach people of a certain age range, people living in a particular location, and even people with a certain interest. You can even cater to people with specific browsing behavior! Retargeting can also be done on this platform, and you can use existing lists of email subscribers or customers to reach the right people.

 

All the specific options when it comes to targeting makes it an incredible tool for advertising.

3 – It helps you accomplish different goals

Facebook has two general types of ads: Engagement Ads and Direct Response Ads. The two have different purposes and different benefits, and you can choose which one to use depending on your business goals.

 

Engagement Ads aim to engage your audience and get them to like, comment, share, and interact in some way with your posts. It is basically a way for you to grow your following and nurture your audience. It also helps you gather insights on the audience you are targeting. They are often so seamlessly blended into your organic posts that you won’t always realize that they are ads.

 

Direct Response Ads, on the other hand, aim to drive sales and generate leads. They have call-to-actions and are generally a lot more aggressive compared to Engagement Ads. If you’re looking to sell a particular product or get the word out on a new deal, this is the ad you are going to want.

 

Before you choose the type of ad you want to run, it’s important for you to dig deep and understand what you want to accomplish with your ads in the first place. Then, you can tweak your advertisements to help you reach that goal.

4 – It offers you metrics

One of the best things about Facebook Ads is its ability to offer metrics. Being able to see how each campaign is performing is incredibly useful as it can help you tweak your strategy or even completely change the way you run your future campaigns. This will help you to market more effectively and make the most of your advertising dollars.

 

It’s pretty easy to set up Facebook conversion tracking, although it can get a little bit confusing at some points. It begins by setting up your unique tracking pixel and making sure it is incorporated to every website page. After that, you can choose to either track conversions using a webpage URL or an event code. Tracking using a webpage URL is just a matter of copy and pasting a URL and making sure the settings are right. Tracking using an event code is a little bit more challenging as you’ll have to copy some JavaScript codes and ensure that everything is working smoothly.

 

Some people choose not to do any of this themselves in fear of messing up the entire process. If you prefer to have someone else set up your Facebook metrics for you, simply get in touch with your developer and ask them to take care of it. It should be pretty easy for just about any site!

 

Media Cake specialises in social media marketing in Bangkok, get in touch today to see how we can help.