To run a successful business nowadays; online presence should be on the top of your list of priorities. It helps to boost your brand awareness, and it’s where most conversion and sales take place, and your website is where all of this happens. This is why you need to make sure your web design is on point, as it can help to improve customer’s satisfaction, conversion rate, and sales, leading to higher overall revenue.
How Website Design Becomes an Asset to Business
A web redesign project is typically a big project that takes a lot of time and money to complete. To ensure that your investment in the redesign project pays off, here are 6 keys you need to keep in mind.
First of all, your website needs to be as easy to use as possible. The users need to be able to understand all of the functions of your site at a glance. A confusing web design hurts both your branding and SEO efforts, as users can be frustrated with the site and bounce before taking any action. The most important principle of web design is to keep it simple and easy to navigate.
2. Content and Visual Elements
The visual elements of your website should help the users have an easier time using your site. You can use it along with concise and descriptive texts to convey complex messages rather than huge blocks of texts. This will also help to organize your contents so that people can easily access everything that they intend to use on your site. A messy, unfocused web design will result in a lower conversion rate and sales, as people won’t know how to use the call to actions, or they might simply miss them entirely. To alleviate this problem, you need a logical flow of your content that helps to assist the users down the purchasing funnel. As a side tip, you want to include plenty of negative spaces in your site to provide an eye break for the users and avoid cluttering up the web pages.
3. Brand Uniformity
Your website is an extension of your brand, so you need to make sure that the overall design reflects the overall brand concept. If your brand has a specific color theme, you want to make sure that our site makes use of those colors on the correct associated pages. For example, if your brand’s main color is blue, you might prefer your landing page to have to the same shade of blue as well. Or if your brand has a specific pattern, you might want to add those patterns into the web pages as well. As long as it doesn’t clutter up the overall web design, you can be as creative as possible.
Having an engaging site greatly improves user experience which is a great thing for your branding efforts. This is why you need to include some interactive elements to your layout design to keep your users engaged with your site.
5. Content Organization
Assuming that your website is in English, you want to organize the website the same way people read; from the upper left down to the bottom right. If your site isn’t organized in such a way that people can follow easily, it will disorientate them very quickly. This is why you want to put the most important things like the logo and the taskbars on the top left of the page and the less important stuff on the bottom right. Having your content organized this way will help the users to have an easier time going through your site.
6. Search Engine Optimization
You shouldn’t overlook the SEO elements when designing your website. For example, you need to make sure that your business keywords are in the HTML of each content page. This will help search engines to understand your content when they crawl into your site, and the site will promote your ranking over your competitors who don’t do the same.
To Sum Up
A well-designed site is easy to use and pretty to look at. These might not sound like the most important factors, but it will do more for your business than you imagine. Making a user-friendly site is the key to generate more leads, increase conversion rates and sales, as well as establishing a strong brand idea.
Are you looking for a website design agency in Bangkok? Media Cake is here to help! Get in touch today for a free consultation.