Social media marketing is incredibly important in this day and age. To help you make the most out of your marketing budget, here are five things you need to know:
1. Do some market research
Before you get too excited, take a deep breath. Survey your space. Get inspired by other innovators, from influencers and celebrities to brands. You’re looking for information in three categories.
The first thing you need to do is to understand what the market is like. Social media is always shifting, and you need to understand what’s in trend and what isn’t to form an effective strategy. You need to be on the lookout for the following things:
- What your target audience is talking about
Audience discussion is an incredible place to learn about what people want. You can see the pain points of your intended market, and you can implement that in your marketing plan.
- What feelings provoke action in your target audience
Not every marketing strategy is going to work with every target group. You will need to learn how the audience reacts to different messages so that you can design your marketing plan to appeal to them specifically.
- Measure the success
Once you have an idea of how to appeal to your target audience, you will have to keep track of how well the message is received so that you can make the appropriate adjustments to your strategy.
2. Establish a goal
In social media marketing, you can’t expect any strategy to be a one-size-fits-all. Different metrics are driven differently. For example, some types of content and styles of messages are better suited for generating conversions while others are designed specifically to raise brand awareness. This is why it’s important to have a clear goal in mind when you’re coming up with ideas for a new strategy. It will help to give you a clear guideline in mind so that you don’t get sidetracked by other less important elements that don’t need immediate attention.
3. Choose the right social media platform
There are many different social media platforms on the internet, from Facebook and Instagram to LinkedIn. The users on these platforms expect content that they can relate to, even though there are quite a wide variety of people on all of these platforms. This is why it’s better to focus your efforts on only a couple of them for the highest return on investment.
If you need some tips on how to choose the right social media platform for your strategy, here are some tips you can follow:
// Know the style of your content
If your content is text-based, then Facebook might be the best option for you. If it’s more visually driven, then it might be better off on Instagram. Using the same type of content throughout every single platform you’re on can be dull and unengaging for the audience.
// Make sure your ads and content are consistent with one another
Another reason why social media is such an effective marketing tool is because of its advanced ad targeting systems. Your ads and content have to be consistent with one another so that people don’t feel like they are being misled into clicking something that they didn’t care for.
// Implement your strategies in phrases
A good strategy comes in phrases, as you have to focus your effort on pushing one thing that will establish a good base for a bigger and better things to happen. That’s why you will see that great marketing strategies come divided into smaller phases. It’s also better to control each element of the strategy if you set up the launch schedule this way. You need to make sure that you have a clear launch schedule for each phase so that the audience and your team knows what to expect at every point in time.
4. Manage audience relationship closely
You don’t ever want your social media pages to be silent, as that’s often indicative of a dead brand. You have to make sure you’re interacting with your audience, whether through friendly banter, answering inquiries, or posting content. People need to know that they can expect to have their needs satisfied when they use your brand. There’s no better place to establish that sense of trust than on a social media platform.
5. Take advantage of real-team features
A client-business relationship on the personal level is the new professionalism. That’s why you need to appeal most to the audience’s emotional side to create the most prospective marketing strategy. Thanks to the rise of many real-time features on social media such as the Instagram Story feature, you can now drive engagement while learning all you need to know. For example, if you want to know how the audience feels about the last event that you held, you can set up a poll right on the platform in real-time. This gives the audience a sense that they have a level of control over your brand, and you can use what they tell you to make adjustments and improvements to your strategies.
Are you looking for help with your social media marketing? Get in touch with Media Cake today! We’re a digital marketing company in Bangkok, contact us to see how we can help.