A logo should communicate the product, be well designed and visually position the business within your chosen market. When it comes to good logo and brand development we believe the importance and priority taken to design it well will pay dividends in the future of your business and organisation. Your visual identity is you and your organisation and it’s seen every day by the people who count the most – your target market. We can guarantee an initial visual concept is not going to be enough however often this can lead to a further development or even a great execution and delivery.
Ensure your Voice is Consistent
How do we get to this stage? The process is involves research of current markets that you wish to be positioned be backed up with many ideas, conferences, chats, debate and social humour until the “genius” answers pop out. This is all relative research as its how the consumer receives and remembers your logo / brand that counts, because if we choose wrong or go with a self indulgence or biased idea we could mess it up big time, a bad logo/id could do more damage than good if not thought about effectively.